“Soul was started in 2014 in Bangalore, India. We started with ring slings and now we have different type of baby carriers which is very popular among the babywearing families and with retailers around the world
We make a wide range of baby carriers from high quality ring slings, woven wraps, & soft structured carriers. We also have a colourful range of baby carrier accessories and other products for babies and the entire family. In the 4 years since inception, we have played an important role in popularising modern babywearing in India, which has led to us becoming the largest baby carrier brand of our country.
When you wrap your baby in Soul’s finest natural fabrics, you have in your hands, fair trade fabric sourced straight from Indian weavers. Our ethically sourced materials are lovingly handmade into our beautiful range of products by working mothers from the local community.
We believe that we have to be responsible to our society and our environment, and there is always more for us to do. Our conscious decision to work with a manufacturer who uses solar & wind energy to power their plant, is a step towards reducing our carbon footprint. Our packaging has no print on it, which is another conscious decision to avoid the use of harmful chemicals. We pioneered a change in the elaborate billing process of our logistics provider by optimising their invoice delivery system, which has considerably reduced their carbon footprint.
Soul makes different types of baby carriers which include ring slings, woven wraps and soft structured carriers. You can find all the products here, www.soulslings.com. Do join Soul Family our online community to know about Soul.
1) Soul Bliss Full Buckle, this carrier has unique prints of nature filled leafy green and white, giving it an intrinsic look.
Soul Full Buckles are lightweight, breathable and very comfortable baby carriers. Made completely out of 100% natural fibres, they are ideal for all climates. These highly adjustable carriers fit users ranging from petite to plus size! These are sturdy soft structured carriers (SSC) that have been designed to carry your baby in an ergonomic and natural position. They distribute the weight of the baby evenly on your own body, and can be worn in front and back carries.
2) Soul Mini Pouch are made of 100% cotton, and dyed with baby safe dyes. The durable fabric is low maintenance, it can be spot cleaned with a wet cloth, or washed by hand, or in the machine on a gentle cycle with mild detergent.
Soul Mini Pouch comes in a variety of colours to match with your favourite carrier. You can even buy coordinating colours to mix and match and make a style statement every time! The wooden button detailing is a conscious effort and the rustic look makes this handmade pouch look even more beautiful.
We are proud of our 96% women workforce, whom we empower by offering them flexible work hours, encouraging them to take up professional training, and ultimately become stronger team players within our organisation.We employ women from the local community who have blossomed into confident team leaders & designers through our training programme. We believe in a fair wage for all our team members, which is why we pay 15% more than the industry standard for our team members in our factory. The work environment that we have created for our team members in our factory is unlike any in the Indian garment industry. They work in a bright & airy environment, with ample natural light. We want them to truly be a part of our growing team, so we take them for team retreats once a year, which instills a sense of belonging in them.
We are proud of our work in supporting our women in what is most important for them- the education of their children. We grant interest free loans to all our women who need the financial support to put their children through school. We feel strongly about every child having access to quality education, which is why we ensure that there has been no child labour involved at any stage of the manufacturing process of our Soul products.
Soul was founded in 2014 when I decided that every parent should have access to affordable and comfortable babywearing. I had unhappy experience with baby carriers when I had my first child. When I was expecting again, I decided to explore further. After prolonged research, I decided on a ring sling was the ideal choice considering my lifestyle and the Indian climate. I had to get it down from the US as it wasn’t locally available.
The first time I wore my son in my ring sling was when he was barely a few days old. I fell in love with my ring sling instantly. My newborn son was comfortably napping on me while I read books or went out for walks with my 5-year old daughter. Every time he was crying, all I needed to do was to wear him in my ring sling and he would settle down in minutes. I couldn’t imagine my life without my baby carriers. I never stepped out of the house without one. I remembered my life when my daughter was a newborn and realized that with a good ring sling those days could have been a lot less stressful for both of us.
That’s when I decided to start Soul in 2014. I knew I could make a difference in every parent’s life by introducing them to safe and affordable babywearing. As my son and I explored different styles of babywearing, Soul grew and increased its options for babywearers everywhere. When we started out I searched in vain for baby carriers which were locally made, well-constructed and elegant. So I
decided to do it myself. It’s a product that changed my life & I want every parent to experience the joy of wearing their baby close to their heart.”
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